Impressions in digital marketing are like counting how many times an ad shows up on a website or app for users to see. It’s a way to measure how visible an ad is. So, every time your ad pops up, it’s counted as one impression.
In paid advertising, impressions are often measured per thousand. We use a term called CPM, which stands for Cost Per Mille (thousand in French). Some people also call it cost per thousand impressions.
If you want your ads to reach the people you’re targeting, they need to be shown. The more times they’re shown, the more likely they’ll reach your audience (depending on your goals). Impressions matter a lot, especially if your goal is to make people aware of your brand.
When your ads are shown, they reach people, right? Reach is the number of different people your ad reaches in a certain time. It tells you how much of your target audience you’ve covered. But it doesn’t count how many times each person sees your ad.
That’s where frequency comes in. Frequency is how many times your ad is shown to one person. So, if your ad gets 1,000 impressions but reaches 200 people, each person has seen it around 5 times on average.
Here’s a simple formula:
In summary, impressions and reach are different. Impressions, along with other metrics like click-through rates (CTR) and conversion rates, help advertisers figure out how well their digital marketing is working.
Hey everyone! Today, we’re going to explore the world of paid media advertising, often referred…
The world of image creation is undergoing a revolution, with artificial intelligence (AI) tools emerging…
In the dynamic realm of modern marketing, the role of a growth marketer has emerged…
Running a small business can be both exhilarating and challenging. Amidst limited resources and fierce…
Growth marketing is more than just a buzzword; it's a strategic approach that can propel…
Creating a digital media plan involves outlining the strategies, tactics, and goals for your online…
This website uses cookies.