If you’ve spent any time learning about ads or analytics, you’ve probably heard people say things like “you need to collect more first-party data” or “third-party cookies are going away.” Sounds fancy, right? But what does that actually mean for your Meta Ads? Let’s break it down like we’re explaining it to a friend, no […]
Category: Tracking Fundamentals & Setup
Understanding Meta Ads Tracking: The Ultimate Beginner’s Guide
If you run ads on Facebook or Instagram, one question should always be on your mind:“How do I know if my ads are actually working?” That’s where tracking comes in.Tracking is the backbone of every successful Meta Ads campaign. Without it, you’re simply guessing — and guessing in advertising is a fast way to waste […]