In the fast-paced world of digital advertising, even the most compelling ad hooks can lose their edge. Audiences today are inundated with content, and repetitive messaging quickly leads to ad fatigue—a silent killer of campaign performance. While the popular “10-day hook rotation rule” offers a solid starting point, true success lies in balancing structure with […]
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Meta Advantage+ & Conversions
It’s no news that AI is taking over most product features. This is why many product owners and developers are constantly looking to ways to integrate it into their products as a way to improve performance and also bring about customer satisfaction. My question to you is, “Have you been leveraging AI?” The social media […]
Introduction to Paid Social Media Advertising
Hey everyone! Today, we’re going to explore the world of paid media advertising, often referred to as paid media marketing. What is Paid Social Media Advertising To start, let’s define what paid media actually is. People may explain it in different ways, but simply put, paid media involves using paid platforms—like social media networks or […]
Understanding Impressions, Reach & Frequency in Digital Marketing
Impressions in digital marketing are like counting how many times an ad shows up on a website or app for users to see. It’s a way to measure how visible an ad is. So, every time your ad pops up, it’s counted as one impression. In paid advertising, impressions are often measured per thousand. We […]
Social Media Hacks That Will Grow Your Business in 2022
You are on Facebook, twitter, Instagram, LinkedIn, but are you generating sales as you should? How many of you share content on social media platforms like Facebook and get little or no likes or engagement from comments to shares or clicking on your website. This is not peculiar to you alone. Many businesses have these issues, which is why […]
How to start affiliate marketing as a beginner
So, you have finally decided to try affiliate marketing but you’re wondering where to start or how to start affiliate marketing a beginner. Don’t worry. I’m here to guide you, Let’s start. Shall we? AFFILIATE MARKETER!–This title looks so huge and complicated, right? But you’ll be shocked to know it is just a professional word […]