SEO stands for search engine optimization, and it is a technique used to maximize traffic to your site and get your website ranked in major search engines like Google, Bing, yahoo etc. An organic result in SEO refers to results or lists the search engine displays when searched. These search results use several complicated algorithms…
Given the many unpredictable changes in the world today, how can you prepare to respond to the rapid swings in customer interests and also identify the topics people are exploring? The answer is Google Trends for seo. Google Trends lets you see what people search for on Google and how those searches change over time, season,…
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Search engines do a lot more than immediately meets the eye. If you’re getting results that aren’t relevant, if you’re getting too many results, if you want to find something on a particular web site, or if you just want to do a quick calculation or measurement conversion, there are some pretty cool tricks that you…
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As you probably already know, Jumia is one of the most successful online market platforms in Nigeria and other parts of the world. A lot of people also buy different products from Jumia every day. It will interest you to know that a vast majority of these purchases are made through affiliates and sales agents…
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Social media marketing, which is no longer optional for businesses today, is vital if you want to get more cash from your existing customers and clients and acquire new ones. However, the proper strategies should be applied if you would like to get the specified result. If you’re currently using social media to promote your…
The emergence of social media sites has made it easy for marketers in any industry to reach new customers. But choosing the best networks for business growth can be challenging. Let’s look at the 10 best social media sites for marketing that every marketer should know, their target audiences, and which goals they help you…
What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of improving a page or website’s visibility and rank in search engine results pages. It is a complex process that does not happen like magic. As the world of search engines keeps changing, it makes SEO a little bit difficult but worthwhile….
The use of the internet, social media, mobile apps, and other digital technology is now part of the daily activities of billions of people across the globe. Social media is a growing industry that has maintained the daily use of the internet. For example, the Facebook app has about 1 billion active daily users. Besides,…
Digital marketing is a very wide concept but to keep this extremely simple, you can say, digital marketing is the process or activity of using online tools or platforms to advertise your business, brand, products, or services online. For example, rather than using traditional advertising methods like radio, newspaper, television, and billboards, you can take…
In today’s fiercely competitive online business space, a Search Engine Optimization (SEO) strategy can make or break a business and this is largely dependent on how you hire an SEO expert. In fact, research has shown that the entire success of your online marketing strategy depends largely on the success of the SEO strategy you…
