Given the many unpredictable changes in the world today, how can you prepare to respond to the rapid swings in customer interests and also identify the topics people are exploring? The answer is Google Trends for seo.
Google Trends lets you see what people search for on Google and how those searches change over time, season, and geographic location. Hence, it lets you get relevant insights into what your customers are checking online.
Google Trends is a free tool available on Google that allows you to follow the number of searches for a given keyword or subject over time. When searching for a word, the tool shows you a graph where the horizontal axis represents the time and the vertical axis represents the volume of searches. This data may be from 2004 onwards.
The term SEO (Search Engine Optimization), on the other hand, brings together the various techniques used to improve a website’s position in the results page displayed by search engines as a response to internet users’ requests.
So, are you looking to start an e-commerce store, a blog, or a mobile application? Either way, Google Trends is helpful for SEO, and I’ll show you exactly how.
1. Find A Niche
The very first step to use Google Trends for SEO is to find a niche. Google trends can let you track the evolution of your market over time. It displays the relative search volumes of themes, keywords, and their corresponding growth, decline, and popularity. Choose a niche that suits you, whether you’re looking for an evergreen topic or a more fashionable niche for your website promotions.
Google trend is a great place to discover the newest products’ launch information that can help you build a profitable niche idea. You need to make a list of interesting niches you like and type them into Google trends. It will show the volume of searches in that particular niche over a period of time. Your focus will also be drawn to new and popular topics that would help you survive a competitive niche.
2. Keyword Analysis
If there’s one officially free SEO tool you need to know about, it’s Google Trends. With a few clicks, it’s easy to find a trend and explore it. Google Trends offers four (4) keyword research filters for better optimization, namely:
- Category searches: Google Trends offers twenty-five (25) different trend research categories focused on various fields and themes with the searched keyword. All you have to do is choose the category you are targeting and start the search.
- Geographic searches: Google Trends gives you the opportunity to direct your searches to a specific region or country or compare with other countries. All you have to do is enter the region you are targeting as well as the keyword.
- The types of Google searches: You can do the searches in the various sections usually offered by Google. Be it Images, Videos, News and more.
- Searches by period: Yes, you can search for a keyword by a period on Google Trends. To do this, choose to make the comparison between two periods.
By using Google Trends for keyword research, you can find season-specific keywords and define the seasonality of certain keyword queries. This allows you to plan seasonal content to be offered at the right time and thus, boost the SEO of your website.
3. Comparing Related Keywords
Comparing Related Keywords is one of the ways you can use Google Trends to explore your customers’ top interests and fine-tune your marketing initiatives to meet their needs. Compare topics to find out which ones are popular. With Google Trends, you can compare two search topics at once to understand which one is more popular with users.
By comparing keywords related to the products or services you offer, you can get a quick and useful overview of which of these are in higher demand and, therefore, could impact your sales volume in the short term. Suppose you have a small flower shop, and Mother’s Day is approaching, you want to know which products to prioritize in your online promotions. With the comparison function on Google Trends, you can compare search interest for the topics “flower delivery” and “gift basket”.
4. Target A Category Of Internet Users
Using Google Trends for keyword research allows you to target a category of Internet users with the geolocation factor. Thanks to the possibility of searching for keywords by language and by region. You have the possibility of identifying the mass of Internet users who direct their searches towards a specific keyword. This will allow you to offer specific content for this category of Internet users.
5. Plan your content
Start by searching Google Trends for a brand name in the industry you want to investigate. It will help you build your SEO strategies and determine what topics to write on, keywords to analyze, or products to leverage in a marketing campaign.
Using Google trends as a powerful tool for SEO allows you to use valuable information for your website, make the best choice of your online content, optimize your titles and URLs, anticipate future trends, and reorient your editorial content.
6. Popularity Analysis
One advantage of Google Trends for your business is that it helps you test and monitor your popularity. All thanks to the compare function that enables you to analyze your reputation on the web against your competitors’.
Conclusion
With modern consumers changing their demands and Google updating its algorithm from time to time, we are at the age where utilizing Google Trends data is more valuable than ever.
Google trend is a platform to find out what people are looking for in the world. To know which important events took place in 2014, look at the top searches of that year! Although the basic tool provides an overview of the trends in a country, when you are building a business on the internet, it is often one area in particular.
So, If you’re willing to roll up your sleeves and venture beyond the essential search, you’ll find unique insights that will remarkably improve your SEO and your business for the better.