Whether you are a large business or just a small retailer, everyone wants to increase revenue. In today’s world and the time we are in, what is important is that people are able to search for your product online and after checking through with the click of a mouse, they can get what they want.
With the recent worldwide shut down of businesses and brick and mortar offices to curtail the spread of COVID-19, demand has been placed on many businesses to up their businesses and how they do things.
A business not online when businesses are shut down is leaving lots of money on the table and losing out in so many opportunities when everyone now do does most of their activities online.
Having an e-commerce website is what many businesses are taking advantage of to keep the business running and keep being in front of their audiences. Whatever kind of business you are in, whether retail, boutique, makeup, human hair, clothing, accessories, gadgets, etc – as long as your business requires people to choose a variety of options and make orders, then this content is for you.
I will be sharing with you 10 reasons why your business needs to have an e-commerce website.
No Geographical Limit
Having an e-commerce website means that your products and service will be available to everyone in the world. So, anyone who can get access to your website’s URL (example.com) can access your company and see what you offer. If for whatever reason, potential customers are limited to come to your brick and mortar office, there’s no need to fear, they already have the same experience with you on your e-commerce store. This also will mean that you will be able to reach people who would have loved to get your product but because of the geographical location barrier, they can’t.
Business is open 24/7
Your business never closes when you have an e-commerce website. Since you are now open to the world, the difference in times zones no longer affects your business. The several automated processes integrated into an e-commerce website helps you to focus on whatever other tasks you have at hand. Automated invoicing, inventory, order response, etc are all integrated. Payments are even paid directly into your bank account without you knowing. So your website is working and more income into your wallet even while you are sleeping.
More Convenience and Customer Satisfaction
Your e-commerce website should be such that it is user friendly and responsive. Responsive I mean, it can be viewed on various devices, from phones to tabs, iPad, tablets, laptops and desktop of different screen sizes. So, the website adjusts to fit the screen of the customer’s device.
Customers can also take their time to compare products and look for the best fit for them. It saves customers the time of going around a physical store looking for certain products when, with the search functionality in an e-commerce store and the categorizing of products, they can easily find what they are looking for.
Everybody likes convenience and it’s a good thing if you could help your customers get that convenience.
Having an e-commerce website saves you money
Running a physical store cost so much than you can ever imagine considering the high expenses of shop rentals, utility bills, security measures and a large team of staff. With an e-commerce website, you will be able to reduce your overhead greatly because now it’s all online. I have heard people say the e-commerce website is expensive. The truth is, as compared to the expenses incurred in running a physical store, e-commerce is really not expensive. An E-commerce website will save you the money for rent, utility, security and hiring staff.
Target your customers properly
One of the very important reasons to have your business online is that you can target your customers properly. Let’s take a look at the statistics of internet users
As of 2018, the digital buyers’ penetration rate worldwide was 47.3%. If we’re looking at statistics by gender, the difference between the percentage of male and female shoppers isn’t a breath stopper — 72% are women, while 68% are men.
The main difference between men and women is what they shop for. Men usually go for heavy-duty items like furniture and computers while women usually shop for things like groceries and clothing.
General Online Shopping Statistics
That’s 91% of the entire country’s population! So far, 69% of Americans have shopped online, and 25% of Americans shop online at least once per month. The majority (59%) of these shoppers bought clothing items, and 47% bought their first item on Amazon.
From the above statistics, you can see that there are lots of opportunities out there having an e-commerce store. What this therefore means is that you can target your customers properly. Your customers are already online and there are so many tools available online today that can help you get the right kind of people who will be interested in your products and services to start shopping on your website. This kind of data is not available in a physical store. You can tell what that means, right?
Increase Brand Awareness
As your business begins to engage more in social media marketing, search engine marketing and the different digital marketing platforms to promote your website, your brand sticks to people’s minds which means that when they think of shopping online, they think of you. This, however, is built over time with consistency in the use of the right marketing channel.
A successful e-commerce website can affect your brand awareness exponentially which also, in turn, affects your sales.
Since your product is great and you are sure some people need it all over the country or even the world, then you should consider getting yourself an e-commerce website. Don’t let the fear and the technicality involved paralyze your business from getting the most of the opportunity out there. We can help you get the most of your business online from inception to conclusion.
Simply contact email@example.com with any questions or enquires and we’ll be sure to help you get started in no time at an affordable fee.